| The results of your SWOT analysis will be the basis | | | | charge, as you will attract a more up market clientele. |
| for your marketing plans anddecisions. Here's just 10 | | | | I always advise that the overall look must not out |
| highlighted points that you could attend to | | | | way the warmth and welcome of the studio. Clients |
| immediately to help boost your hair extensions | | | | like to feel relaxed with the staff and environment, |
| business. | | | | not as if they are on show. |
| Source: 'What they don't tell you about getting | | | | 6) Flowers at reception or at your home always add |
| started in the hair extension business' summary from | | | | a touch of class. So does a smiling face, which helps |
| page 20 - 35 author Shawe D 2007 | | | | to make each client's, visit a welcoming visit right |
| 1) Form business alliances | | | | from the start. You can make the waiting area more |
| Join up with other businesses to help each other build | | | | impressive by including a great retail area, some hair |
| a bigger clientele. | | | | extension brochures, and a book containing before |
| Form an alliance with another business that has the | | | | and after photos. Provide some new, interesting |
| same type of clientele as yours, for instance a | | | | magazines and hair books. Toss the old or torn ones |
| business which involves beauty, nails, tanning, or | | | | out. |
| fashion. | | | | 7) Always protect the clients clothing. There should |
| You can take this alliance as far as you like. You | | | | be a cupboard or rack for coats, or like some hair |
| could set up shop together, or just refer clients to | | | | dressers have, a small dressing room for clients, who |
| each other. You could do some advertising together | | | | are given a gown to wear. This is a great idea as it |
| and share the cost. Another idea is to hand out gift | | | | removes the problem of high collars being in the way |
| vouchers for each other. Each gift voucher could be | | | | and clothes being ruined. |
| for a free service. | | | | 8) Get rid of shabby items. Make sure there is a |
| It's best if you both cater to clients who are at the | | | | place for everything and enough storage space, so |
| same end of the market. If you cater to the upper | | | | that the hair extension studio can be kept tidy. Get |
| class there's not much point in marketing to people | | | | rid of the old wraps, used or shabby towels, and |
| who simply can't afford to come to your hair | | | | worn brushes. Never have dirty combs or tongs lying |
| extension studio. | | | | around. All of these things make a bad impression on |
| 2) Choose a business where the people have the | | | | clients. |
| same business ethics as yours and a good database | | | | 9) No Carrier bags or damaged cases. If you are |
| of clients. | | | | mobile don't turn up with carrier bags or a damaged |
| 3) Network | | | | beauty case. Make sure you are presentable and that |
| Throw the occasional cocktail party and invite the | | | | your hair looks emaculate. |
| surrounding business owners, managers and | | | | 10) Don't be afraid to change with the times. If your |
| employees of your choice. If you can build | | | | hair extension studio starts to look outdated give it a |
| relationships with these people you may gain them as | | | | facelift. Invest in the latest equipment. Make sure |
| clients. Remember most men have girlfriends or | | | | that the chairs not only look good, but also feel |
| wives and most women have other lady friends also. | | | | comfortable. If you are mobile make sure your |
| They might also refer some of their customers and | | | | equipment is up to date in line with your techniques. |
| friends to you. Do this especially with the staff of | | | | OverviewThe first ebook to advise you on 'Getting |
| beauty and fashion shops in your area. They are ideal | | | | started in the hair extension business' |
| people to get referrals from. | | | | This “little ebook” (one of its advantages is |
| 4) Get Quality Training | | | | its manageable size) is great for exactly what it says, |
| There are over 36 different hair extension techniques | | | | a really practical guide for someone wanting to start |
| in the market place. If you really want to plan to be | | | | up in this obviously very fruitful and expanding field. |
| a success in this market, then you have to choose | | | | It is rather surprising that there seems to be nothing |
| to become totally proficient in several techniques. | | | | much available just on this subject – certainly |
| There are many types of clients out there with | | | | every lady I know without exception has extensions! |
| varying hair problems, plan to be of service to you | | | | The length and approach seem to be just about |
| target market. Restricting yourself is restricting your | | | | right, and the effectiveness of someone who is |
| potential income. | | | | perhaps not all that well informed initially, but |
| 5) Be Classy (even if your working from home) | | | | enthusiastic, will be definitely increased by having this |
| It's best to set your hair extension studio up so that | | | | book to turn to from time to time. The information |
| the right impact is made right from the moment the | | | | is accessible; Diane evidently knows her subject |
| clients make an entrance or you make an entrance. | | | | backwards, but the reader is in no way subjected to |
| Remember that the more professional the hair | | | | overload. The title is excellent and will lead the |
| extension studio looks, the more you will be able to | | | | Internet searcher straight to the right place. |
