| For many years now the Internet has been flooded | | | | So What Is RFID Technology |
| with fake goods watches, perfumes and included in | | | | RFID it short stands for Radio-Frequency |
| this has been hair straighteners. Manufacturers are | | | | Identification. The acronym refers to small electronic |
| getting more and more able to protect their products | | | | device that consists of a small chip and an antenna. |
| through new emerging technologies. | | | | The chip carries data and when scanned gives a |
| An example of this is Cloud Nine Hair Straighteners; | | | | unique serial code. |
| Cloud Nine Hair has developed a range of | | | | Electronics manufacturers store all the codes from |
| straighteners in order to protect them they have | | | | the factory and can track the life of a product. The |
| included a RFID chip inside every pair making them | | | | benefits are that the product cannot be copied all the |
| impossible to copy. | | | | user need do to verify there pair with Cloud Nine is |
| The cloud nine hair straighteners have a traditional | | | | contact them to find out if it correlates with the |
| hologram, which has become easy to counterfeit | | | | master manufacturing list. |
| over the last five years. | | | | If counterfeiting does occur on the surface the |
| The GHD straighteners fell foul to this with | | | | straighteners will look and feel the same with the |
| counterfeit copies available through online stores. | | | | hologram. It's important that a buyer purchases their |
| Theirs not much telling between a pair of fake or real | | | | pair of irons from a reputable approved salon seller. I |
| GHD irons. Only that user reported them not lasting | | | | would recommend avoiding auction sites and sites |
| as long as a pair of GHD. I have an original pair I | | | | with no helpline number or follow-up. By shopping |
| purchased three years ago they are still going strong. | | | | around good deals can still be found by local hair |
| Only the problem was changing the fuse a couple of | | | | salons bundling products together to offer good deals |
| times on an otherwise great pair of straighteners. | | | | to their customers. |
