| All That Glitters Is Not a Diamond Ring | | | | item for a full refund as long as it's in its original |
| It used to be, in days gone by, that people | | | | condition. A normal return policy gives you at least 30 |
| purchasing diamond rings didn't have to be concerned | | | | days from the date of purchase to return the stone. |
| about too much in terms of fakes, fillers and frauds. | | | | This allows you ample time to get a diamond |
| But now days, with so much at stake, diamond rings | | | | appraisal from a third party. |
| have become target for people wanting to take | | | | Please note: diamond rings and items showing signs |
| advantage of the ill-informed. How do they do so? By | | | | of wear or those that have been engraved, altered, |
| selling what appears to be genuine diamond rings | | | | resized or damaged in any shape, form or fashion, will |
| when in fact, they are marketing Cubic Zarconia's, | | | | most likely not be accepted for return. |
| treated diamonds, man-made diamonds, synthetic | | | | Don't Fall For The "Diamond Rings On Sale" Sales |
| diamonds and altogether fakes. To establish that | | | | Pitch |
| your diamond is genuine, verify that there is a return | | | | When a jeweler advertises a sale on diamond rings, |
| policy before you buy, then take the stone to a third | | | | watch out! True sales on diamond don't exist and |
| party, certified diamond appraiser; you can find one | | | | probably never will and for good reason. The retail |
| through the American Society of Appraisers | | | | world's diamond supply is carefully orchestrated by |
| (703-478-2228) or the American Gem Society | | | | De Beers; the mining cartel that controls 65% of the |
| (702-255-6500). A diamond appraisal is a critical step | | | | world's rough (or uncut) diamond supply. |
| in the diamond buying process; don't skip it! | | | | Everyone in the industry knows that De Beers either |
| Just Say, "No" To Treated Diamond Rings | | | | increases production or throttles back supply to keep |
| I once dated a rather pretty girl; she was | | | | prices in their control. Don't believe it? Did you know |
| breathtaking to look at to say the least. But as I got | | | | that on May 27, 2008, De Beers agreed to settle a |
| to know her, I came to find out that she wore | | | | Class Action lawsuit alleging they had cornered the |
| colored contact lenses, had hair weave extensions | | | | market for diamonds for decades, keeping prices |
| and her seemingly voluptuous size D breasts were | | | | artificially high? They are shelling out $295 million |
| actually a cup size B. She was wearing a bra that | | | | dollars to put that legal trouble behind them. |
| greatly enhanced her breast size. Like a lot of | | | | BUT, they still control a majority of the diamond |
| women, she did things to enhance her appearance to | | | | market and the pricing of diamonds. So if you think |
| attract men and I fell for it... at least for a moment. "I | | | | you are getting a sales price, think again! You may be |
| believe in love at first sight, but I also believe in | | | | getting treated diamonds or even worse, a fake. |
| taking a second look!..." That second look is what | | | | Remember: there's no such thing as a diamond sale! |
| gave her away! | | | | Get a Diamond Appraisal Or You Might End Up Crying |
| Some unscrupulous jewelers and shady dealers do | | | | The Blues |
| the same thing when it comes to diamond rings; they | | | | In this sophisticated market, the only thing to |
| treat their diamonds but refuse or fail to inform their | | | | legitimately protect a buyer is a genuine diamond |
| customers. When it comes to purchasing stones, find | | | | appraisal from a certified third party jewelry |
| out if the jeweler uses treatments of any type. | | | | appraiser. You should know that thieves, con men, |
| They should be forthright. If not, don't buy from that | | | | scam artists, opportunists and unscrupulous jewelers |
| jeweler or dealer. Here at the Diamond Experts, we | | | | have mastered the art of counterfeiting diamond |
| have a saying, "If it's a treated diamond, RETREAT!" | | | | rings. In some cases, they almost fool seasoned |
| Legitimate Diamond Ring Jewelers and Dealers | | | | jewelers. Diamond rings are expensive, don't take a |
| Always Provide a Return PolicyIf you're not satisfied | | | | chance with your hard earned money; get a diamond |
| with your purchase, you should be able to return the | | | | appraisal! |
