| One of the most critical aspects of running a business | | | | number of web marketing tools and methods |
| is marketing. It encompasses every customer related | | | | available. These web marketing methods must be |
| task from creating awareness to customer | | | | mastered for any level of success in online business. |
| satisfaction and retention. One may go as far as to | | | | The differences that separate web marketing from |
| say that a business cannot survive or even start up | | | | offline marketing are as below: |
| without it. In the current scenario, marketing has | | | | ⢠Snail mail vs. email â Email |
| become a complex and sophisticated function, | | | | marketing is low cost, efficient, instant and effective |
| especially now that an increasing number of | | | | means of generating customers. Snail mail is slow, |
| businesses choose to start up online. Now, along with | | | | generally more expensive and is losing some of its |
| the traditional offline marketing tools, there are a | | | | efficacy with the influx of TV and Internet. |
